June 7, 2004
Adobe CEO Bruce Chizen to address graduates at
Baskin School of Engineering commencement ceremony
By Tim Stephens
Bruce Chizen, president and CEO of Adobe Systems Incorporated, will
be the keynote speaker this year at the commencement exercises for UCSC's
Baskin School of Engineering.
The event will take place on Sunday, June 13, at 3:30 p.m. at the
Lower West Field, Oakes College, on the UCSC campus.
"Mr. Chizen is a visionary and dynamic leader in the information
technology industry, with a great interest in higher education, and
I am very glad that he has agreed to give this year's commencement address,"
said Steve Kang, dean of the Baskin School of Engineering.
Chizen, who also spoke at UCSC's Clark Kerr Symposium last October,
said his commencement address, entitled "The Power to Change the
World," will offer an upbeat message.
"This year's graduates may mistakenly believe that they've caught
the engineering and high-tech boom-or-bust cycle at precisely the worst
time," he said. "But I believe that we're on the verge of
new growth in the high-tech industry. UC Santa Cruz engineering students,
who are known for being exceptionally creative, innovative, and optimistic
in their approach, are in the position to help lead Silicon Valley toward
the next 'big thing.'"
Led by Chizen since 2000, Adobe is one of the world's largest software
companies and is headquartered in San Jose. While evolving Adobe's market
strategy and extending its customer reach, Chizen also has maintained
the company's legendary employee culture. In 2004, Adobe ranked sixth
in Fortune magazine's annual report on the "100 Best Companies
to Work For."
Prior to becoming CEO, Chizen defined new market opportunities and
led the development of products as Adobe's executive vice president
of worldwide products and marketing. He previously held key marketing
and sales positions at Mattel Electronics, Microsoft Corporation, and
Claris Corporation. Chizen holds a bachelor's degree from Brooklyn College,
City University of New York. He serves on the board of Synopsys, Inc.,
and is president of the board of directors for the Children's Discovery
Museum of San Jose.
UCSC's Baskin School of Engineering, founded in 1997, is building excellence
in three critical areas: information technology, biotechnology, and
nanotechnology. Inherently interdisciplinary, these areas complement
and supplement each other, advancing the school's strength and promise.
The school serves the needs of the greater Silicon Valley region and
the state of California by creating and disseminating knowledge through
research and teaching, and by offering curricula that nurture creative
thinking and prepare students for productive careers at industrial and
academic settings in rapidly evolving areas of science and engineering.
In addition to the engineering school, UCSC's ten colleges and the
graduate division will also hold commencement exercises. For more information
on these events, see http://press.ucsc.edu/text.asp?pid=506.
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